Neue Studie: Social-Media- und Community-Management in 2016

Anfang November erschien die zweite Auflage unserer Studie vom Bundesverband Community Management für digitale Kommunikation & Social Media (BVCM). Sie trägt den Titel Social-Media- und Community-Management in 2016. In Zusammenarbeit mit meinen Kollegen Ben Ellermann, Susanne Enke, Tanja Laub, Susanne Lämmer und Jan-Mathis Schnurr befragte ich 322 Social Media und Community Manager aus dem deutschsprachigen Raum zu verschiedenen Facetten ihrer täglichen Arbeit. Unten finden Sie die Schwerpunkte, die wir bei der Befragung setzten, die Präsentationsfolien, den Link zur kompletten Studie und Links zu den Presseberichten, in denen die Studie vorgestellt wird. Continue reading Neue Studie: Social-Media- und Community-Management in 2016

Buchbeitrag: Auf dem Weg zur vernetzten Organisation

In der vergangenen Woche erschien das Buch “Enterprise Social Networks: Erfolgsfaktoren für die Einführung und Nutzung”. Wie der Name vermuten lässt, geht es in dem Buch um die Nutzung von sozialen Netzwerken durch Unternehmen. Der Herausgeberband ist dreigeteilt und enthält Beiträge aus Wissenschaft und Praxis sowie einige Fallstudien und Profile ausgewählter Software-Lösungen (hier befindet sich eine Übersicht). Darin enthalten ist auch ein Kapitel von Jan-Mathis Schnurr, Prof. Susanne Enke, Ben Ellermann und mir. Unser Kapitel trägt den Namen “Auf dem Weg zur vernetzten Organisation: Ein Plädoyer für professionelles Community Management in der digitalen Transformation.” Das Abstract für das Buchkapitel sowie die Links zu einer Entwurfsversion, dem gedruckten Beitrag und dem gesamten Buch finden Sie unten. Continue reading Buchbeitrag: Auf dem Weg zur vernetzten Organisation

Study: Social Media and Community Management in D-A-CH

As reported earlier this year, we, i.e., a project group from the (German) Association for Community Management, ran a social media and community management survey over the summer of 2015. Our goal was to gain a better understanding of the working conditions of social media and community professionals in Germany, Austria, and Switzerland. We were also curious about the organizational context in which these practitioners are embedded and how their communities contribute to organizational performance. We have presented the results at several practitioner conferences, namely the Social Business Club (part of IBM Business Connect) in Cologne and the CommunityCamp in Berlin. Following these presentations, we published the report, entitled ‘The Status of Social Media and Community Management in the DACH Region‘. You can find our conference presentation and more details regarding the content of the study below. Continue reading Study: Social Media and Community Management in D-A-CH

Social Media and Community Management Survey 2015

A little while ago, I’ve taken on the role as head of the research committee of the Association for Community Management. The Association is a professional organization, representing the interests and supporting the development of social media and community professionals in the German-speaking part of Europe. I guess it’s the German equivalent of the Community Roundtable in the US. We’ve recently put together a project group, consisting of several researchers and practitioners, in order to develop a social media and community survey, which we’re launching today. Our objective is to analyze the working conditions of social media and community professionals and the organizational context in which they are embedded. We’re also trying to better understand how communities contribute to organizational performance. If you’re working as a social media or community manager in Germany, Austria, or Switzerland, I’d like to encourage you to take the survey.

My Top 4 Articles for 2013

Given that the year 2014 is coming to an end, I asked myself the other day which recent papers have influenced my thinking and writing this year. First on the list is the MISQ special issue by Bharadwaj et al. (2013). In the paper, the authors attempt to bring together the strategy and information systems literature and emphasize the strategic role of information technology in organizations. Next, there’s the ISR special issue by Aral et al. (2013) on social media and business transformation, which sheds light on the transformative power of social media technologies as a specific class of information technologies. Third on the list is Treem & Leonardi’s (2013) book chapter on social media affordances, explaining how social media technologies differ from previous forms of computer-mediated communication and what kind of actions they facilitate. Ultimately, there’s Wang et al.’s (2013) OS paper, which highlights the competitive nature of online groups as they compete for members’ attention and time. Continue reading My Top 4 Articles for 2013

Conference Paper on Social Capital

The concept of social capital is something I’ve been interested in ever since the beginning of my PhD (here’s a blog post from 2010, for example). This summer, I presented a conceptual paper on the development of social capital in online communities at the 20th Americas Conference on Information Systems in Savannah, GA. You’ll find the abstract, the conference presentation, and the link to the final article below.

“The present paper extends social capital theory by exploring the creation of social capital in a highly innovative, yet under-researched organizational form: online communities. It is shown that social capital development has thus far not been sufficiently theorized and research on how social capital may be created in online communities is missing altogether. Attempting to fill this gap, I draw on earlier contributions to the sociological literature by Coleman and Bourdieu. More specifically, four mechanisms that lead to the creation of social capital are identified, namely closure, stability, interdependence, and interaction. The concept of fluidity is then introduced as an important characteristic of online communities. The impact of fluidity on the mechanisms for social capital development is consequently scrutinized and some propositions are developed. The paper concludes with a discussion of opportunities for overcoming the challenges identified earlier. Implications for research and practice are advanced.” Continue reading Conference Paper on Social Capital

New article: Impact of information technology on knowledge creation

In the fall of 2012, I wrote about my experiences at the knowledgecamp, a barcamp for all those interested in knowledge management. The barcamp participants had a strong interest in the use of social media for knowledge management and several sessions were dedicated to the topic. In one of them, I presented some ideas of an ongoing research project.  It was about the impact of social media on knowledge creation. This project has now come to an end. Me and my co-authors, Gabriele Vollmar and Heinz-Theo Wagner, managed to get the results published in a special issue on social media in the Journal of Enterprise Information Management. Here is a short summary:  Continue reading New article: Impact of information technology on knowledge creation

Conference Paper: Leadership 2.0

My colleague Alexander Richter and I recently presented an article on ‘Leadership 2.0’ at the Hawaii International Conference on System Sciences (HICSS). The article deals with the impact of social media and online communities on leaders in organizations. We present a framework to support and engage leaders in the transition process towards a networked organization. You can find the abstract, our conference presentation, and the full citation below.

“The adoption of social software brings about a plethora of socio-technological changes for organizations. A still largely unresolved challenge is to develop a better understanding of the consequences for leadership. To address this challenge, we first develop the notion of leadership 2.0, delineating it from previous leadership approaches. Then, we present results from 24 interviews conducted with project leaders for social software projects of publicly listed, mostly multinational organizations. Analyzing the interviews, we derive a set of activities that help to consider the role of leaders during the adoption and use of social software. We group the activities into three categories: convince (engage and activate leaders), sensitize (demonstrate the impact and develop new leadership models) and coach (help leaders to embrace the new tools and understand emergent use cases). We present this set of interventions as a framework to support and engage leaders in the transition process towards a networked organization.”


Richter, A., & Wagner, D. 2014. Leadership 2.0: Engaging and Supporting Leaders in the Transition towards a Networked Organization. Proceedings of the 47th Hawaii International Conference on System Sciences: 574–583, Los Alamitos, CA, USA: IEEE Computer Society. [Link]