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Research | Publications

This is a list of my published (written) work. It includes research published in academic journals, conference proceedings, practitioner journals, and reports.

In an effort to make my work widely accessible, I am providing drafts or pre-prints of all publications that would otherwise only be available behind a paywall or as gated content.

Academic Journals (peer-reviewed)

Wagner, D., Richter, A., & Oertel, B. 2024. Wie gesund ist meine Community? – Kennzahlen zur Erfolgsmessung von Online Communities. Wirtschaftswissenschaftliches Studium, 53(7/8): 47-50. [Draft]

Wagner, D. 2023. A Review and Research Agenda for Brand Communities in Sports. International Journal of Sport Communication (Special Issue on Social Media in Sport), 16(3): 335–343. [Draft, Article, Attention Score]

Kramer, K., Wagner, D., & Scheck, B. 2021. Reaping the digital dividend? Sport marketing’s move into esports: insights from Germany, European Journal of International Management, 15(2/3): 339–366. (Special Issue on International Sport Management) [Draft, Article, Attention Score]

Wagner, D., Wenzel, M., Wagner, H.-T., & Koch, J. 2017. Sense, seize, reconfigure: Online communities as strategic assets, Journal of Business Strategy, (38)5: 27-34. [Article, Attention Score]

Wagner, D., Vollmar, G., & Wagner, H-T. 2014. The impact of information technology on knowledge creation: An affordance approach to social media, Journal of Enterprise Information Management, (27)1: 31-44. (Special Issue on Social Media in Business and Education) [Draft, Article, Attention Score]

Conference Proceedings (peer-reviewed)

Zeiher, S., Richter, A., & Wagner, D. 2023. Towards Domain-Specific Knowledge on Digital Transformation – the Case of the Furniture Industry. Proceedings of the 31st European Conference on Information Systems. Atlanta, GA: Association for Information Systems. [Article]

Puschkasch, T., & Wagner, D. 2020. Managing Cloud computing Across the Product Lifecycle: Development of a Conceptual Model. In K. R. Lang, J. Xu, B. Zhu, X. Liu, M. J. Shaw,  Z. Ming, F. Han (Eds.), Smart Business: Technology and Data Enabled Innovative Business Models and Practices: 18th Workshop on e-Business, WeB 2019. Lecture Notes in Business Information Processing, vol 403: 133-142. Cham: Springer. [Draft, Chapter, Book]

Tykholoz, Y., Wagner, D., & Richter, A. 2020. Use Cases of Enterprise Social Software in Consulting: A Practice Perspective. Proceedings of the 23rd GeNeMe Conference (Communities in New Media: Research on Knowledge Communities in Science, Business, Education & Public Administration; GeNeMe ’20), 342-352. [Slides, Article, Proceedings]

Piersig, K., Egloffstein, M., Pumpat, M., Eckhardt, A., & Wagner, D. 2017. Designing SPOCs for student engagement: Experiences from management education. Proceedings of the eMOOCS 2017, 40-46. [Article]

Shuradze, G., Wagner H.-T., & Wagner, D. 2015. Technological platforms and innovation: Review, integration, and extension. Proceedings of the 21st Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems. [Article]

Wenzel, M., Wagner, D., Wagner, H.-T., & Koch, J. 2015. Digitization and path-disruption: An examination in the funeral industry, Proceedings of the 23rd European Conference on Information Systems. Atlanta, GA: Association for Information Systems. [Article]

Richter, A., & Wagner, D. 2014. Leadership 2.0: Engaging and supporting leaders in the transition towards a networked organization, Proceedings of the 47th Hawaii International Conference on System Sciences: 574-583. Los Alamitos, CA: IEEE Computer Society. [Slides, Article]

Wagner, D. 2014. Developing social capital in online communities: The challenge of fluidity, Proceedings of the 20th Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems. [SlidesArticle]

Wagner, D., Richter A., Trier, M., & Wagner, H-T. 2014. Toward a conceptualization of online community health, Proceedings of the 2014 International Conference on Information Systems. Atlanta, GA: Association for Information Systems. [PosterArticle]

Wagner, D., & Wagner, H-T. 2013. Online communities and dynamic capabilities: A cross-case examination of sensing, seizing, and reconfiguration, Proceedings of the 19th Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems. [Article]

Book Chapters (editorial reviewed)

Zeeb, J., & Wagner, D. 2023. Assessing the PESO model in the German automotive industry: Results of an expert study and introduction of the Content Flow Model. In A.-K. Langner & G. Schuster, Holistische Social Media Strategien – Innovative Unternehmenspraxis: Insights, Strategien und Impulse: 143-157. Wiesbaden: Springer Gabler. [Draft, Chapter, Book]

Matz, L., Abeza, G., & Wagner, D. 2022. Covid-19 and the Bundesliga: A study of digital fan engagement strategies in professional soccer. In P. M. Pedersen (Ed.), Research Handbook on Sport and COVID-19: 301-312. Cheltenham, Northhampton: Edward Elgar. [Draft, Chapter, Book]

Wenzel, M., Rauch, M., Adebile, A., Bogodistov, Y., Cénophat, S., Hartmann, M., Wagner, D., & Wohlgemuth, V. 2021. Dynamic Capabilities: Celebrating the Plurality of Understandings of the Concept. In T. Bayón, M. Eisend, J. Koch, A. Söllner, M. Vodosek, & H.-T. Wagner (Eds.), Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections: 1–28. Cham: Springer International Publishing. [Draft, Chapter, Book]

Wagner, D. 2021. Online Communities in Sport. In G. Abeza, N. O’Reilly, J. Sanderson, & E. Fredrick (Eds.), Social Media in Sport: Theory and Practice: 57-82. Hackensack, NJ: World Scientific. [Draft, Chapter, Book]

Piersig, K., Pumpat, M., Wagner, D., & Eckhardt, A. 2020. Erfolgsfaktoren für die didaktische Gestaltung von Corporate MOOCs. In M. Deimann & C. Friedl (Eds.), Machen MOOCs Karriere?  Eine praxisnahe Reflexion über Erfahrungen von Unternehmen: 77–105. Berlin, Heidelberg: Springer. [Draft, Chapter, Book]

Wagner, D., Schnurr, J.-M., Enke, S., & Ellermann, B. 2016. Auf dem Weg zur vernetzten Organisation: Ein Plädoyer für professionelles Community Management in der digitalen Transformation. In A. Rossmann, M. Besch, & G. Stei (Eds.), Enterprise Social Networks: 41-60. Wiesbaden: Springer. [Draft, Chapter, Book]

Zagst, M., Richter, A., & Wagner, D. 2014. Überzeugen, Sensibilisieren und Coachen von Führungskräften. In A. Richter (Ed.), Vernetzte Organisation: 260-270. München: de Gruyter Oldenbourg. [Chapter, Book]

Practitioner Journals

Kramer, K., Rittmann, C., & Wagner, D. 2024. Neue Wege gehen. markenartikel, 86(5): 100–103.

Wagner, D. 2017. Eine Chance für Kultur: Community Management im Kulturmarketing. Kultur und Management im Dialog, 121: 17-22. [Draft, Article]

Wagner, D., & Schirmer, H. 2016. Digitales HRM – “Gestalten oder Verwalten?”. personal manager, 2: 32-35. [Draft, Article]

Wagner, D., Wagner, H.-T., & Ellermann, B. 2016. Online Communities als Quelle von Ideen und Innovationen. Ideen- und Innovationsmanagement, 1: 7-11. [Draft, Article]


Clauss, A., Collet, S., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. 2020. Profilinterviews zu den BVCM-Berufsbildern. Nordkirchen: Bundesverband Community Management e.V. für digitale Kommunikation und Social Media. [Report]

Clauss, A., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. 2019. Social Media und Community Management in 2018. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social Media. [Report]

Ellermann, B., Enke, S., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. 2016. Social-Media- und Community-Management in 2016. Nordkirchen: Bundesverband Community Management e.V. für digitale Kommunikation und Social Media. [Report]

Wagner, D., Schnurr, J.-M., Ellermann, B., Laub, T., Enke, S., & Lämmer, S. 2015. Zum Status von Social-Media- und Community-Management in D-A-CH. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social-Media. [Report]

Dornis, A., Scherer, B., Wagner, D., Vollmar, G., Kimmich, M., Peter, G., & Dückert, S. 2011. Wissensmanagement und Enterprise 2.0: Positionspapier der Gesellschaft für Wissensmanagement e.V. Frankfurt am Main: Gesellschaft für Wissensmanagement e.V. [Report]

2 thoughts on “Research | Publications”

  1. Dear Professor Wagner,

    My name is Artha, I am a PhD student at Universitas Indonesia, currently undertaking a doctoral thesis with social capital as the main interest, in the context of online brand communities.

    I am greatly interested in your research paper that is titled “Developing Social Capital In Online Communities: The Challenge of Fluidity”.

    In the paper, you have stated there are four factors as antecedents for social capital, and I was intrigued on how to examine those factors.

    With all things considered, I am very keen to integrate those four antecedents into my research model. The only obstacle is, how can I measure them?

    It would be such a great help if you can provide the measurement scale, or identify certain papers that postulate the measurements regarding those four concepts.

    Thank you very much for taking the time reading my email, and kindly considering my request. I am looking forward to hearing from you.


    Agung Artha Kusuma

    Program Pascasarjana Ilmu Manajemen
    Universitas Indonesia

  2. Dear Artha,

    It’s great that you’re planning to follow up on the paper and integrate the antecedents into your research model. Although the paper is already a few years old, the topic of social capital development in community settings still needs attention. To my knowledge, it hasn’t been addressed in the literature either.

    Operationalization is always an issue. Some of the antecendents are more straight-forward than others. You’ll find some pointers for “closure” in the literature on network analysis, for example. “Stability” can be measured fairly well if you have an idea of community membership over time (e.g. active members in a certain time period). “Interactions” could be measured as the replies or comments from different community members to questions, where each interaction creates a link between two community members. In my view, “interdepence” it the trickiest antecedent of all because it relates to the purpose of the community. For example, members in a patient community who suffer from the same kind of disease/condition will likely have a higher degree of interdependence compared to a community that is focused on some kind of leasure activity, e.g. a hobby.

    I developed the paper based on the antecedents put forward by Nahapiet and Ghoshal (1998), whose work is very well cited. You may want to look for operationalizations which have been designed as a reponse to this specific paper and then “translate” them to an online community context. In the absense of such work, it would be fair to propose measures yourself and simply try them out.

    Please feel free to let me know about your progress.

    Kind regards,


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