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Conference Panel: Social Media as an Agent of Change in Sport

This week, the Annual Conference of the North American Society for Sport Management (NASSM) is taking place in Atlanta, GA. Gashaw Abeza and Norm O’Reilly have invited several authors of a recent book on Social Media in Sport to come together for a panel discussion. In the video statement below, just like in the book, I focus on the role of communities and community management in sport. In addition, you will also find the videos by Rebecca Achen (University of the Pacific), who speaks and writes about revenue generation and return on invest (ROI) on social media, as well as Evan Frederick (University of Louisville), whose panel contribution and chapter are about crisis communication on social media. The videos give you an idea of what is covered in the book – and of the discussions happening at the conference.

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New Journal Paper: Reaping the digital dividend? Sport marketing’s move into esports

The European Journal of International Management published a special issue on international sport management earlier this year. The special issue was put together by Vanessa Ratten, an Associate Professor at La Trobe University, and a prolific researcher on sport management, technology, innovation and entrepreneurship, among other things. A joint paper on esports with Kilian Kramer (now at ESL Gaming) and Barbara Scheck (Munich Business School) made it into the special issue.

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Cloud Computing for Digital Transformation: From Course to Conference

I have been teaching a course on Digital Transformation for a few years now, normally with Ben Ellermann, Managing Director of MUUUH! Next and Future of Voice as well as a frequent collaborator in past projects. We have run the course at Munich Business School and were recently invited teach it at Otto von Guericke University Magdeburg as well. While I focus on the relevant frameworks, models and up-to-date research literature, Ben usually brings his perspective from practice and contributes several real-world examples he has been working on lately.

After a discussion of some well-known frameworks, I have broken up the course into so-called immersion sessions, in each of which we discuss relevant sub-topics to the field of Digital Transformation, normally presented by course participants. Topics covered in these immersion sessions include digital (transformation) strategy, business model innovation, digital platforms, data analytics, digital labs, agility/scrum and cloud computing. Depending on the set-up, course participants may also need to write a seminar paper on an immersion topic of their choice.

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