Research Archives - Knowledge People Performance

Call for Papers: Artificial Intelligence in Sport Business — Innovation, Strategy, and Disruption

Special Issue of Sport, Business and Management: An International Journal

Special Issue Overview

Artificial intelligence (AI) is transforming the global sport industry. From
strategy and operations to fan engagement, sponsorship, and governance, AI is reshaping how sport organizations create value, make decisions, and compete in a digital economy.

This special issue invites high-quality submissions that explore the
innovative, strategic, and disruptive roles of AI in sport business. We welcome research that advances academic knowledge and provides managerial implications for practitioners.

New Book Chapter: Assessing the PESO Model in the German Automotive Industry

In late 2023, the book “Holistische Social-Media-Strategien” was published by Springer. With the book, the editors, Professors Anne-Kristin Langner and Gabriele Schuster, both of International University (IU) in Germany, attempt to develop a holistic and strategic approach to social media. They have assembled an interesting mix of scholars who tackle this issue by looking at social media from multiple perspectives (e.g. economics, communication, and design) and incorporating recent trends (e.g. the superstar economy/influencer marketing and the Metaverse). I have previously worked with Professor Langner on the curriculum of the study program on social media which she runs at her university.

A chapter cowritten with Judith Zeeb, a graduate from Munich Business School, now at Oliver Schrott Kommunikation, an agency, made it into the book. The chapter’s title is: “Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model“. Please find the abstract, some key insights, and the links to the full version of the chapter below.

Image of a car, reflecting the automotive industry.

New Journal Paper: A Review and Research Agenda for Brand Communities in Sports

The International Journal of Sport Communication recently published a special issue on social media in sport. The collection was edited by Gashaw Abeza, an Associate Professor at Towson University and Research Fellow at Munich Business School, and Jimmy Sanderson, an Associate Professor at Texas Tech University. I was invited to contribute a paper on communities in sport and chose to focus specifically on brand communities in sport for this scholarly commentary. The article, titled “A Review and Research Agenda for Brand Communities in Sports,” is out now.

New Conference Paper: Towards Domain-Specific Knowledge on Digital Transformation

In summer 2023, a joint paper, authored by Simon Zeiher, a doctoral student at Munich Business School, Professor Alexander Richter, a Research Fellow at Munich Business School and myself was accepted at the European Conference on Information Systems (ECIS), a premier international conference in the field of information systems, which took place in Kristiansand, Norway. In the paper, titled “Towards Domain-Specific Knowlegde on Digital Transformation – The Case of the Furniture Industry,” we are looking at digital transformation from an industry-level perspective. More specifically, we are focusing on the furniture industry, in which Simon works in his day job.

Expert Interview with Galileo: The German Fitness Industry

From 2018 until 2021, I ran the Master in Sports Business and Communication at Munich Business School. In different courses, we extensively discuss the shifts in the sport industry. A couple of months ago, I was invited as an industry expert by Galileo, a daily knowledge show, broadcast on Pro7, a private channel. They were planning a full episode on the German fitness industry, with a focus on McFit/RSG Group. Of course, we recorded the interview in a gym, based in Munich. You can find the full episode below, including some key take-aways and a couple of studies I cited in the interview.