Special Issue of Sport, Business and Management: An International Journal
Special Issue Overview
Artificial intelligence (AI) is transforming the global sport industry. From
strategy and operations to fan engagement, sponsorship, and governance, AI is reshaping how sport organizations create value, make decisions, and compete in a digital economy.
This special issue invites high-quality submissions that explore the
innovative, strategic, and disruptive roles of AI in sport business. We welcome research that advances academic knowledge and provides managerial implications for practitioners.