New Article: Online Communities as Strategic Assets

My new article, entitled “Sense, seize, reconfigure: online communities as strategic assets,” was recently published in the Journal of Business Strategy. The article was co-authored by my colleagues Matthias Wenzel, Heinz Theo-Wagner and Jochen Koch. Its purpose is to explore and illustrate how organizations may use online communities strategically to adapt to a changing business environment, specifically from a dynamic capabilities perspective. We draw on three cases to show how communities may be used to sense opportunities and threats (case 1: Notebooksbilliger AG), seize opportunities (case 2: BMW Group) and reconfigure organizational assets (case 3: Funke Mediengruppe). Continue reading New Article: Online Communities as Strategic Assets

Building Theories from Case Study Research: A Mind Map

I am planning to use a case study approach for my next piece of research. Some of the key references for this type of study are Yin’s (2008) book on design and methods as well as Eisenhardt’s (1989) article on theory building. I’ve created a mind map of the latter article for personal use, however I’m happy to share it with you. I hope you do find it useful. If you’ve got suggestions for improvements, please drop me a line.


  • Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550.
  • Yin, R. K. (2008). Case study research: Design and methods. Sage Publications, Inc.