From 2018 until 2021, I ran the Master in Sports Business and Communication at Munich Business School. In different courses, we extensively discuss the shifts in the sport industry. A couple of months ago, I was invited as an industry expert by Galileo, a daily knowledge show, broadcast on Pro7, a private channel. They were planning a full episode on the German fitness industry, with a focus on McFit/RSG Group. Of course, we recorded the interview in a gym, based in Munich. You can find the full episode below, including some key take-aways and a couple of studies I cited in the interview.
Category: Speaking
Conference Panel: Social Media as an Agent of Change in Sport
This week, the Annual Conference of the North American Society for Sport Management (NASSM) is taking place in Atlanta, GA. Gashaw Abeza and Norm O’Reilly have invited several authors of a recent book on Social Media in Sport to come together for a panel discussion. In the video statement below, just like in the book, I focus on the role of communities and community management in sport. In addition, you will also find the videos by Rebecca Achen (University of the Pacific), who speaks and writes about revenue generation and return on invest (ROI) on social media, as well as Evan Frederick (University of Louisville), whose panel contribution and chapter are about crisis communication on social media. The videos give you an idea of what is covered in the book – and of the discussions happening at the conference.
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