Social Media & Organizational Learning: A Lesson

Recently, I co-lectured a number of sessions on Organizational Learning at the University of Nottingham and talked to students on various programs about how organizations leverage exisiting networks and use social media to foster knowledge creation and collaboration. I introduced some of the concepts described in earlier posts, such as Ross Dawson’s Social Media Strategy Framework and Brian Solis’ Conversation Prism.

Furthermore, I tried to embed the aforementioned practitioner models in a more theoretical context. For this purpose, I used the papers by Inkpen & Tsang (2005) as well as Nahapiet & Ghoshal (1998). We explored the concept and dimensions of social capital and looked at how the latter may affect knowledge processes within networks.

I closed the sessions with a McKinsey survey which presents various tools that are currently used for internal knowledge management. Wikis, Blogs, RSS feeds and Video sharing were the killer applications in this category. I was very pleased with the questions raised during the sessions and the presentations that were produced as a result of my engagement. What a great feeling to inspire other minds. However, this doesn’t just work one way. One of the students, who used to be with Pfizer, a pharmaceutical company, shared with us some of the tools and concepts they used at work. This is how we met Jessica a.k.a. Dr. Enterprise 2.0.


Inkpen, A. C., & Tsang, E. W. K. 2005. Social Capital, Networks, and Knowledge Transfer. Academy of Management Review, 30(1): 146–165.

Nahapiet, J., & Ghoshal, S. 1998. Social Capital, Intellectual Capital, and the Organizational Advantage. Academy of Management Review, 23(2): 242–266.

UoN Traveling Researchers Scheme

The University of Nottingham, with its campuses China and Malaysia and more than 8,000 international students, truly deserves to be called an international university. The administration is now taking advantage of all the students from abroad and has introduced a Traveling Researchers Scheme which I joined recently. If you are traveling frequently (which I am ;-), you may meet with prospective students in their home country and chat with them about studying in Nottingam. This includes advice on how to get the applications right and options for funding studies in the UK. In a way this scheme seems similar to many ambassador programs on social network sites. I frequently visit Germany and North America and I will be happy to meet with anyone interested in studying here. The International Office hosts a blog on which current meeting opportunities are published.