My colleague Martin Eisend recently pointed me to an interesting call for papers by the journal Industrial Marketing Management. Maciej Mitręga, Sebastian Forkmann, and Stephan Henneberg are editing a Special Issue on Business Capabilities, Relationships, and Networks. As the title indicates, the special issue tries to combine the literature on dynamic capabilities, relationships, and networks. These foci happen to be the pillars of the doctoral program I recently graduated from. To my knowledge, the special issue is the first type of publication that explicitly tries to to link the topics above and it is noteworthy for that reason. Deadline for submissions is October 1, 2015. You can find more information about the special issue below. Continue reading CfP: Special Issue on Business Capabilities, Relationships, and Networks
Tag: relationships
Unpacking the Social Media Phenomenon
I received a Google Alert to a new social media article by Kietzmann and colleagues yesterday morning. Having a brief look at it, I was intrigued by the social media honeycomb they produced with theories listed in each domain of functionality, including research questions that should be addressed in the future. You can find the honeycomb and the research agenda below. Trying to trace the development of the honeycomb, I came across another recent article by a similar set set of authors. Digging a bit deeper, I realized that the honeycomb has been around for a while. The earliest version I found was published by nform, a consultancy, in 2007. While the framework does not seem to be particularly innovative, I appreciate the authors’ effort to establish a research agenda for the field of social media. Let’s see if the suggested questions will be picked up by other researchers in the future or whether some of the combs will disappear or change over time.
References:
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. doi:10.1016/j.bushor.2011.01.005
Kietzmann, J. H., Silvestre, B. S., McCarthy, I. P., & Pitt, L. (2012). Unpacking the social media phenomenon: towards a research agenda. Journal of Public Affairs. doi:10.1002/pa.1412