Recently, I discovered a very interesting study by Gray and colleagues published in the journal MIS Quarterly. The researchers scrutinize the bookmarking service Delicious and its impact on employee innovativeness. I’ve included a key outcome below:
“Being able to demonstrate that social bookmarking system use can enhance personal innovativeness is a major milestone for Web 2.0 research, which to date has lacked empirical studies that point to the organizational value of such systems (Gray et al., 2011, p. 639)”.
Reference:
Gray, P., Parise, S., & Iyer, B. (2011). Innovation Impacts of Using Social Bookmarking Systems. Management Information Systems Quarterly, 35(3), 629–643. Retrieved from http://aisel.aisnet.org/misq/vol35/iss3/9