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Social Bookmarking @Delicious and Employee Innovativeness

Recently, I discovered a very interesting study by Gray and colleagues published in the journal MIS Quarterly. The researchers scrutinize the bookmarking service Delicious and its impact on employee innovativeness. I’ve included a key outcome below:

“Being able to demonstrate that social bookmarking system use can enhance personal innovativeness is a major milestone for Web 2.0 research, which to date has lacked empirical studies that point to the organizational value of such systems (Gray et al., 2011, p. 639)”.


Gray, P., Parise, S., & Iyer, B. (2011). Innovation Impacts of Using Social Bookmarking Systems. Management Information Systems Quarterly, 35(3), 629–643. Retrieved from

Published by

David Wagner

Professor & Academic Director at Munich Business School, Associate Director at MUUUH! Next, Head of Research at Association for Community Management (BVCM)

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