Social Bookmarking @Delicious and Employee Innovativeness

Recently, I discovered a very interesting study by Gray and colleagues published in the journal MIS Quarterly. The researchers scrutinize the bookmarking service Delicious and its impact on employee innovativeness. I’ve included a key outcome below:

“Being able to demonstrate that social bookmarking system use can enhance personal innovativeness is a major milestone for Web 2.0 research, which to date has lacked empirical studies that point to the organizational value of such systems (Gray et al., 2011, p. 639)”.

Reference:

Gray, P., Parise, S., & Iyer, B. (2011). Innovation Impacts of Using Social Bookmarking Systems. Management Information Systems Quarterly, 35(3), 629–643. Retrieved from http://aisel.aisnet.org/misq/vol35/iss3/9

Published by

David Wagner

Senior Strategy Consultant at diva-e Digital Value Excellence GmbH (diva-e); Visiting Faculty at German Graduate School of Management and Law (GGS); Head of Research at Association for Community Management (BVCM)

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