I’ve been using social media for professional purposes for a number of years now. During this time, I’ve had several conversations with colleagues over lunch and on other occasions about why I do what I do and what I get out of it. To date, I’ve not written these thoughts up (although some conversations have been converted into blog posts on this site). Recently, I’ve come across a presentation by Ian McCarthy, who’s a Professor at Simon Fraser University, which does exactly that. In his presentation, Ian reflects on how he uses social media for academic purposes. Interestingly, he does so with help of an article he’s recently published in the journal Business Horizons. Now, that’s applied research 😉 You can find his presentation embedded below. For my German readers, here’s a related presentation by my colleague Alexander Stocker entitled ‘Why research institutions should be using social media’.
Senior Strategy Consultant at diva-e Digital Value Excellence GmbH (diva-e); Visiting Faculty at German Graduate School of Management and Law (GGS); Head of Research at Association for Community Management (BVCM) View all posts by David Wagner