A Reading List for Social Media and Community Managers

Last weekend, the CommunityCamp 2012 took place in Berlin. The CommunityCamp is a barcamp for social media and community managers. You can have a glance at the conversations surrounding the event by looking at the Twitter stream with the hashtag #ccb12. Here is one of the few blog posts in English about the event, written by Monica Zaldivar.

Doing research on the use of social media and online communities in organizations, I was thrilled to be there. Listening closely to some of the discussions, I was able to identify a number of issues that I have previously come across in the literature. As a delayed contribution to the barcamp, I thought I could provide a small reading list for practitioners. I consider the references below to be of high practical relevance. They provide answers to questions such as:

  • What is an online community?
  • How to manage an online community?
  • What are relevant psychological and social aspects when dealing with online communities?
  • Where to position community management within the organization?
  • Which tools may be used for connecting different kinds of stakeholders?

If you know of additional material that should be listed here, please feel free to drop me a line. Providing an overview of recent literature on the topic is probably a nice idea for next year’s CommunityCamp.

Here are my suggestions:

Faraj, S., Jarvenpaa, S. L., & Majchrzak, A. (2011). Knowledge Collaboration in Online Communities. Organization Science, 22(5), 1224–1239. doi:10.1287/orsc.1100.0614

Kane, G. C., Fichman, R. G., Gallaugher, J., & Glaser, J. (2009). Community Relations 2.0. Harvard Business Review, 87(11), 45–50. Retrieved from http://hbr.org/2009/11/community-relations-20/ar/1

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3), 241–251. doi:10.1016/j.bushor.2011.01.005

Kraut, R. E., & Resnick, P. (2011). Building Successful Online Communities: Evidence-Based Social Design. MIT Press.

McAfee, A. (2009). Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges. Harvard Business School Press.

Wallace, P. M. (2001). The Psychology of the Internet. Cambridge University Press.

Published by

David Wagner

Senior Strategy Consultant at diva-e Digital Value Excellence GmbH (diva-e); Visiting Faculty at German Graduate School of Management and Law (GGS); Head of Research at Association for Community Management (BVCM)

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