International Corporate Blog Reader Study by @KingNils

My friend Nils König is currently running a survey for his PhD dissertation. He will analyze how attitudes of internet users vary towards corporate blogs and how reading preferences are shaped by cultural, demographic and experience factors. The survey is conducted in English, German and Russian, and will eventually enable an inter-cultural comparison of corporate blog reading and commenting behavior. The questionnaire comprises 17 questions, which will take about 10 minutes to answer. Please, take a moment to help Nils with his project.


Published by

David Wagner

Professor & Academic Director at Munich Business School, Associate Director at MUUUH! Next, Head of Research at Association for Community Management (BVCM)

Leave a Reply

Your email address will not be published. Required fields are marked *