Common Applications of Social Network Analysis

So far, I throroughly enjoyed everything I read by Rob Cross. He provides hands-on experience on how to use social network analysis within organizations. In his book The hidden power of social networks he even provides a step-by-step guide and sample questionnaires on how to conduct your own analyses.

According to Professor Cross, the more common applications of social network analysis include:

  • Supporting partnerships and alliances
  • Assessing strategy execution
  • Improving strategic decision making in top leadership teams
  • Integrating networks across core processes
  • Promoting innovation
  • Ensuring integration post-merger or large-sclae change
  • Developing communities of practice

Can you recommend any further applied writings on the subject? If so, I’d be happy to hear from you. Please drop me a line.

Published by

David Wagner

Senior Strategy Consultant at diva-e Digital Value Excellence GmbH (diva-e); Visiting Faculty at German Graduate School of Management and Law (GGS); Head of Research at Association for Community Management (BVCM)

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