Success Factors & Challenges of Social Media Initiatives

In the section of the book which talks about cooperation and social bookmarking, Niall presents a case study of the healthcare provider BUPA and quotes their Lead Information Architect, Keely Flint, when referring to the challenges of implementing social media initiatives.


1. Find small groups of starters.

2. Avoid complexity.

3. Make sure benefits from use are derived  immediately.

4. Market the idea to the wider employee base.

Niall concludes that there are a some common characteristics of successful social software initiatives.

Success Factors:

1. Speed and Flexibility

2. Ease of Use

3. Demand Driven

4. Individual Value

Have you come across other references on this subject? Please feel free to leave a comment or drop me an email.

Published by

David Wagner

Professor & Academic Director at Munich Business School, Associate Director at MUUUH! Next, Head of Research at Association for Community Management (BVCM)

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