Teaching

I have been teaching at undergraduate, graduate, and PhD level at several business schools throughout Germany and internationally, more specifically:

  • Business School Berlin (BSP)
  • German Graduate School of Managment and Law (GGS)
  • McGill University (McGill)
  • Munich Business School (MBS)
  • Otto von Guericke University Magdeburg (OvGU)

I have been involved in both full-time and part-time programs. The former are traditionally semester-long courses with a few hours of teaching each week. Part-time teaching often takes the form of intense full-day sessions, usually on weekends, and is common in many MBA settings.

Here is a selection of courses I have been teaching:

  • Business Research Methods
  • Digital Business & Innovation
  • Digital Transformation
  • Digital Sports Management
  • Human Resource Management in a Digital Age
  • Idea Development & Start-ups (Business Planning)
  • Innovative Leadership in Sports Business
  • Online Communities & Open Innovation
  • Online Marketing & Social Media Marketing

As a result of my long-term interest in social media and online communities, I have had the chance to develop degree programs in social media on both an undergraduate and graduate level. Here is the module overview for the BA in Social Media, for example.

One of my teaching highlights was the development of an online course titled ‘Human Resource Management in a Digital Age’ (here is the YouTube trailer). Below is an interview with Harald Schirmer, Manager Digital Transformation and Change at Continental AG, who was one of our practice partners for the course. We have written up the didactical concept of the course in a book chapter.