Teaching

In terms of teaching, I’m trying to emulate a former lecturer of mine, Dr. John E. Brennan, who kept on emphasizing that “management is a living, breathing thing.“ I couldn’t agree more. Our field is lively and exciting. My hope is that I can transmit this liveliness in my lectures and ignite my students’ inspiration.

I’ve taught at both undergraduate and graduate levels at several business schools. I’ve previously given classes on marketing and innovation, usually centered around social media and online communities. I have also developed a course on research methods for business students and another one on digital business management.

A  recent teaching project was the development of a MOOC, entitled ‘Human Resource Management in a Digital Age’ (here’s the link to the YouTube trailer). Below is a short video interview with Harald Schirmer, Manager Digital Transformation and Change at Continental AG, which was part of the course.