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Recent Posts
- New Book Chapter: Assessing the PESO Model in the German Automotive Industry
In late 2023, the book “Holistische Social-Media-Strategien” was published by Springer. With the book, the editors, Professors Anne-Kristin Langner and Gabriele Schuster, both of International University (IU) in Germany, attempt to develop a holistic and strategic approach to social media. They have assembled an interesting mix of scholars who tackle this issue by looking at social … Continue reading New Book Chapter: Assessing the PESO Model in the German Automotive Industry
- New Journal Paper: A Review and Research Agenda for Brand Communities in Sports
The International Journal of Sport Communication recently published a special issue on social media in sport. The collection was edited by Gashaw Abeza, an Associate Professor at Towson University and Research Fellow at Munich Business School, and Jimmy Sanderson, an Associate Professor at Texas Tech University. I was invited to contribute a paper on communities … Continue reading New Journal Paper: A Review and Research Agenda for Brand Communities in Sports
- New Conference Paper: Towards Domain-Specific Knowledge on Digital Transformation
In summer 2023, a joint paper, authored by Simon Zeiher, a doctoral student at Munich Business School, Professor Alexander Richter, a Research Fellow at Munich Business School and myself was accepted at the European Conference on Information Systems (ECIS), a premier international conference in the field of information systems, which took place in Kristiansand, Norway. … Continue reading New Conference Paper: Towards Domain-Specific Knowledge on Digital Transformation
- Expert Interview with Galileo: The German Fitness Industry
From 2018 until 2021, I ran the Master in Sports Business and Communication at Munich Business School. In different courses, we extensively discuss the shifts in the sport industry. A couple of months ago, I was invited as an industry expert by Galileo, a daily knowledge show, broadcast on Pro7, a private channel. They were planning … Continue reading Expert Interview with Galileo: The German Fitness Industry
- Professor in the Spotlight: Interview with David Wagner
I recently won the 2022 MBS Teaching Award and was appointed the Vice Dean of Research at Munich Business School, thereby joining the (extended) University Management. Below is the link to an interview that was published on the MBS website a little while ago, with some reflections on both achievements. Of course, I am humbled, … Continue reading Professor in the Spotlight: Interview with David Wagner