I’m currently a Manager, Customer Communities, at Voycer AG, a technology company, and part of the Visiting Faculty at GGS Heilbronn, a business school. Furthermore, I’m heading the research committee of the German Association for Community Management and I’m a Senior Partner at the SocialMedia Institute.
I’ve long taken an interest in how social media and online communities are used by organizations. I’m particularly curious about how value is created through communities, how they affect the performance and adaptability of organizations, and how community success may be evaluated. I’m now doing consulting, teaching, and research on these topics.
At Voycer AG, I consult organizations on the strategic use of online communities. In addition, I support our clients with community marketing and community management, i.e. I help them to make their own customer community successful.
At the German Graduate School of Management and Law (GGS), I teach, mainly in the field of digital business. Over the past years, I’ve taught a number of classes, such as innovation management, marketing management, and human resource management.
At the Association for Community Management (BVCM), I serve as the head of research. In this role, I coordinate the association’s research activities and have lead a project team in charge of a large study project.
I’ve presented my work at major academic conferences, such as the annual meetings of the Strategic Management Society and the Academy of Management, and leading industry events, such as IBM Connect (see Speaking section). It has been published in academic journals, such as the Journal of Business Strategy and the Journal of Enterprise Information Management, as well as in practitioner outlets, such as Ideen- und Innovationsmanagement or personal manager (see Publications for a complete list). My work was also featured in popular media, such as WELT, w&v, and acquisa, among others (see In the news section).
Prior to joining Voycer AG, I worked as a Post Doc/Assistant Professor, Digital Strategy & Innovation, at the German Graduate School of Management and Law. During this time I had the privilege to spend some time with Samer Faraj’s Research Group on Complex Collaboration at McGill University.
I hold a BSc in Management and Economics from the Otto-von-Guericke University in Magdeburg, Germany, and an MSc in Management Psychology from the University of Nottingham, UK. I graduated with a PhD in Management (Dr. rer. pol.) from the Doctoral Program in ‘Dynamic Capabilities and Relationships’, run by the European University Viadrina and the German Graduate School of Management and Law.
When I’m not in the office, you can probably find me taking a run along the Isar river or playing beach volleyball. As a movie fan, I especially enjoy Spanish and Latin American films.