Conference Presentation: The Strategic Impact of Online Communities

From May 18-20, 2016 the 21st conference of the International Academy of Management and Business took place in Montreal, Canada. I presented a paper entitled “Exploring the Strategic Impact of Online Communities: A Dynamic Capabilities Perspective.” In the paper we argue that online communities may help organizations to attain a competitive advantage by allowing them to sense and seize opportunities and reconfigure resources. We present three cases and describe how organizations have employed them accordingly. The paper was nominated for the Best Applied Research Award. You can find more details about the conference and my presentation below. Continue reading Conference Presentation: The Strategic Impact of Online Communities