About me

I’m currently a Post Doc/Assistant Professor, Digital Strategy & Innovation, at the German Graduate School of Management and Law and a member of the Research Group on Complex Collaboration at McGill University. I’m heading the research committee of the German Association for Community Management and I’m a Senior Partner at the SocialMedia Institute.

My research interests are at the intersection of strategic management, innovation management, and information systems. More specifically, I’m curious about the implications of social media and online communities on organizations. My research scrutinizes how value is created through communities, how they affect the performance and adaptability of organizations, and how community success may be evaluated. My research is targeted at strategists and CIOs who plan to establish communities within their own organizations, as well as at Social Media and Community Managers who actively run these communities.

I’ve presented my work at major conferences, such as the annual meetings of the Strategic Management Society and the Academy of Management. It has been published in the Proceedings of the International Conference on Information Systems, the Proceedings of the Hawaii International Conference on System Sciences, and the Journal of Enterprise Information Management, among others (see Publications for a complete list). I frequently review for conferences and journals in the field of management and information systems.

Prior to doing my PhD, I worked in a dual role of Corporate Communications/Assistant to the President at the Canadian German Chamber of Industry and Commerce in Toronto, Canada, and as a Business Development Consultant for knowledgeTools, a legal technology start-up and academic spin-off, in Berlin, Germany.

I hold a BSc in Management and Economics from the Otto-von-Guericke University in Magdeburg, Germany, and an MSc in Management Psychology from the University of Nottingham, UK. I graduated with a PhD in Management (Dr. rer. pol.) from the Doctoral Program in ‘Dynamic Capabilities and Relationships’, run by the European University Viadrina and the German Graduate School of Management and Law.

When I’m not in the office, you can probably find me taking a run through the Heilbronn vineyards or playing beach volleyball. As a movie fan, I especially enjoy Spanish and Latin American films.

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