Social Software & Strategy: A Review & Research Agenda

A couple of days ago, I commented on a research framework on social media by Kietzmann and colleagues published in the Journal of Public Affairs. I had another article sitting on my desk which was similar in scope. It’s been written by Haefliger and colleagues and served as the introduction to as special isssue of the journal Longe Range Planning. Haefliger and colleagues distinguish between strategy (value creation & value appropriation), technology (technology as a tool vs a mediator), and community (leadership & boundaries). Furthermore, they look at social software use from an internal and an external perspective. I find this structure more appealing and intuitive than the honeycomb presented earlier. A nice additional feature is the research agenda they produce. I’ve included both tables below.

Haefliger et al

Haefliger et al

Reference:

Haefliger, S., Monteiro, E., Foray, D., & von Krogh, G. (2011). Social Software and Strategy. Long Range Planning, 44(5-6), 297–316. doi:10.1016/j.lrp.2011.08.001

Published by

David Wagner

Post Doc/Assistant Professor, Digital Strategy & Innovation, German Graduate School of Management and Law (GGS)

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